Business Alchemy

Business Performance Lab · Founding Lab

Two days to find the pattern behind your profit.

Bring your senior leader. You'll both complete the Pattern Disruption Index™, Troy will read every result, and you'll leave knowing what the gap is costing you in dollars, which pattern is holding the rest down, and exactly what to do about it for the next 90 days.

2 daysIn person, run by Troy
Sunshine CoastIn person, Queensland
12 ownersEach with one senior leader
Every PDI™Read by Troy, not a template

Why a Lab

You've tried fixing it. Now measure it.

Most owners have already had the strategy day, the new hire and the price rise. The Lab starts somewhere different: with your real numbers and a diagnostic read of the patterns producing them.

Your senior leader is in the room for a reason. The patterns live between the two of you: who decides, what the priorities are, how the week runs. Reading both of your PDI™ results side by side shows the business from the top and from one level down.

Twelve owners only. Troy produces the Lab, interprets every result and reviews every plan himself.

  • For owners of Australian businesses turning over $2M–$50M
  • Coming solo? The seat costs the same and the work still applies.

How it runs

Before, during and after.

The Lab is the first 90-day cycle, not a two-day event you go home from.

Before the Lab

Both of you complete the PDI™

Then fill in five vital signs: revenue, gross margin, EBITDA as you report it, your hours and team engagement. Known, an estimate or "don't know" are all fine. Plenty of owners discover their real numbers here, and that's often the first fix.

Day one

Your dollar gap, then your patterns

The Lab opens with what the gap between where your margin is and where it should be is worth in dollars. Then Troy reads your results: the constraint holding the rest down, and why your last fixes didn't hold.

Day two

Build the 90-day plan

You leave with a plan built from the correction manual for your constraint: the corrections in order, one weekly lead number to track and a dollar measure for day 90.

Day 30

Group clinic

Every Lab owner comes back to check progress and get unstuck, because weeks three to five are where most change programs stall.

Days 30 to 90

Run the plan

Your plan, manual and results stay in your member portal for twelve months.

What you leave with

Not a binder. A plan you run.

Diagnosis

Two PDI™ results

Yours and your leader's, read by Troy, with the constraint named and the order of correction set.

Numbers

Your dollar gap

What the margin gap is worth each year, plus the owner time and staff turnover costs that hide behind it.

Correction

The manual for your constraint

The pattern correction manual for your archetype, so you know what to do and what not to touch yet.

Plan

A 90-day Performance Blueprint

Corrections in order, one weekly lead number and a dollar measure, on one page you can put on the wall.

Support

A day-30 clinic

A group session to review progress and work through the dip before it stalls you.

Access

Twelve months in the portal

Your results, plan and manual, available whenever you need them.

Business Performance Program

The Lab finds it. The Program makes it hold.

Twelve months that start on Lab day, run as four 90-day cycles. The Lab is cycle one. Each cycle has fixed points so the correction locks in before the next pattern gets attention.

Every week

This week's actions

Guidance in the portal with clear "done when" checks, and a Friday log of your lead number.

Week 4

1:1 with Troy

Progress review, and a plan for the dip that arrives around weeks three to five.

Week 8

1:1 with Troy

Progress review, and locking the new behaviours in.

Every month

Scorecard

Your five vital signs, tracked against where you started.

Every 90 days

A fresh PDI™

Then and now, side by side, reviewed before the next cycle is set.

What's includedLabLab + Program
Two PDI™ results, read by Troy››
Dollar gap and vital signs››
Correction manual and 90-day plan››
Day-30 group clinic››
Member portalRead-only, 12 monthsFull, with weekly actions and log
Two 1:1s with Troy each cycle–›
Monthly scorecard–›
A fresh PDI™ every quarter–›

Founding pricing

Twelve seats. Founding rates.

One seat covers you and one senior leader. Already done the workshop? Your $97 comes off the seat.

Business Performance Lab
$2,950 per seat
  • Two days, in person on the Sunshine Coast
  • Owner plus one senior leader
  • Day-30 clinic and 12 months' portal access
Lab + Business Performance Program
$999 / month, founding
  • Everything in the Lab
  • Twelve months from Lab day, four 90-day cycles
  • Two 1:1s with Troy every cycle, monthly scorecards, quarterly PDI™

Fit

Who it's built for.

Come if

  • Revenue has grown and profit hasn't kept up
  • Too much still runs through you
  • You suspect the problem is structural, not effort
  • You'll do the work for 90 days after the Lab

Skip it if

  • You want motivation or a pep talk
  • The business is pre-revenue
  • You want someone else to do the work
  • You're not the owner or decision-maker

Questions

Before you book.

Do I have to bring a leader?

It's strongly recommended, because the patterns sit between you and the people who run the business with you. If you come solo the seat costs the same.

What if I don't know my numbers?

Answer "estimate" or "don't know". You don't need to upload a P&L. Not knowing the real numbers is common, and fixing that is often the first correction.

Do I need to do the workshop first?

No. The workshop is the easiest way to see whether the Lab is right for you, and its $97 is credited to your seat.

How is the PDI™ different from the free MDI™?

The MDI™ is a four-minute read on where pressure sits. The PDI™ is the full diagnostic: it names the constraint holding the others down and sets the order of correction, and Troy interprets it with you.

Two days · Sunshine Coast

Twelve owners. One of the seats could be yours.