How we handle your information.

Business Alchemy Australia Pty Ltd (ABN 37 695 698 974) complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy explains what we collect through businessalchemy.au and its connected pages, how we use it and the choices you have.

Who we areThis website is operated by Business Alchemy Australia Pty Ltd, a Queensland-registered company ("we", "us"). We run the Margin Disruption Index™ and Pattern Disruption Index™ diagnostics, the Where Your Profit Is Leaking workshop, the Business Performance Lab and Program, advisory engagements, the Practitioner Certification and the Business Pattern Science book. This policy covers personal information collected through all of them.
What we collectInformation you give us: your name, business, email and phone; your role, industry and revenue range; your enquiry; your answers to our diagnostics; business figures you enter for the Lab or Program; and professional background if you apply for certification. Information collected automatically: IP address and approximate location, browser and device, pages viewed, the site that referred you, and the date and time of your visit. You can use the site without submitting any form.
How we use itTo respond to enquiries and deliver what you've asked for; to produce your diagnostic results, plans and reports; to run workshops, Labs and the Program; to send occasional updates where you've agreed to hear from us; to improve our site, method and service; and to meet legal, accounting and regulatory obligations. We do not sell your personal information.
Who we share it withOnly providers who help us operate: GoHighLevel (LeadConnector) for forms, bookings, email and SMS; Stripe for payments; Zoom for live online sessions; Google Tag Manager and Google Analytics for site analytics; Meta (Facebook) for advertising measurement; Cloudflare, which hosts this site and our own diagnostic platform where your answers and results are stored; Google Workspace for email and calendars; professional advisers where needed; and authorities where the law requires it.
Cookies and analyticsEssential cookies keep forms and embedded content working. Analytics and advertising cookies, set through Google Tag Manager, Google Analytics and the Meta pixel, measure how the site is used and how visitors arrive. You can block or delete cookies in your browser settings; some features may not work without them.
Where data is heldOur providers may store and process information outside Australia, including in the United States and the European Union. We choose providers that commit to recognised security standards and are bound to protect your information. By submitting information through this site you consent to that transfer.
How we protect itHTTPS on all traffic, access limited to people who need it, providers selected for strong security, and reasonable retention periods after which inactive records are deleted or anonymised. No transmission over the internet is completely secure.
Your rightsYou can ask to access or correct the information we hold, ask us to delete it (subject to legal requirements), opt out of marketing at any time, and complain if you think we've mishandled it. We respond to reasonable requests within 30 days. If you're not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
ChangesWe'll update the date at the top of this page when the policy changes, and flag material changes on the site or directly to clients.
Contact usBusiness Alchemy Australia Pty Ltd · info@businessalchemy.au · Noosa Heads, QLD, Australia.